| Typicality: | 0.342 |
| Saliency: | 0.216 |
| for the reader’s attention | 5 | purpose |
| ad → compete with → other ads | 9 |
| ad → compete against → other ads | 3 |
| negative | neutral | positive |
| 0.276 | 0.527 | 0.197 |
| Raw frequency | 12 |
| Normalized frequency | 0.216 |
| Modifier score | 0.500 |
| Perplexity | 129.484 |