| Typicality: | 0.365 |
| Saliency: | 0.270 |
| ad → end with → the strapline | 6 |
| ad → feature → the strapline | 6 |
| ad → use → the strapline | 5 |
| negative | neutral | positive |
| 0.104 | 0.636 | 0.260 |
| Raw frequency | 17 |
| Normalized frequency | 0.270 |
| Modifier score | 0.500 |
| Perplexity | 68.321 |