| Typicality: | 0.338 |
| Saliency: | 0.260 |
| on the head | 3 | location |
| in creative messaging | 3 | location |
| ad → hit → the mark | 13 |
| ad → hit → the nail | 3 |
| negative | neutral | positive |
| 0.223 | 0.368 | 0.409 |
| Raw frequency | 16 |
| Normalized frequency | 0.260 |
| Modifier score | 0.700 |
| Perplexity | 104.297 |