| Typicality: | 0.338 |
| Saliency: | 0.411 |
| among the consumers | 4 | transitive-object |
| simply | 3 | manner |
| around product | 3 | other |
| ad → increase → brand awareness | 14 |
| ad → build → brand awareness | 8 |
| ad → raise → brand awareness | 7 |
| ad → have → brand awareness lift | 5 |
| ad → boost → brand awareness | 5 |
| ad → create → brand awareness | 3 |
| negative | neutral | positive |
| 0.074 | 0.335 | 0.590 |
| Raw frequency | 42 |
| Normalized frequency | 0.411 |
| Modifier score | 0.500 |
| Perplexity | 267.386 |