| Typicality: | 0.372 |
| Saliency: | 0.287 |
| on websites | 6 | location |
| in the traditional and new media | 3 | location |
| ad → make → impression | 13 |
| ad → appear → impression | 3 |
| ad → have → impression | 3 |
| negative | neutral | positive |
| 0.147 | 0.498 | 0.354 |
| Raw frequency | 19 |
| Normalized frequency | 0.287 |
| Modifier score | 0.500 |
| Perplexity | 198.884 |