| Typicality: | 0.462 |
| Saliency: | 0.486 |
| in them | 7 | location |
| to create emotional engagement | 4 | purpose |
| in an authentic and compelling way | 4 | manner |
| ad → tell → story | 47 |
| ad → tell → the story | 21 |
| negative | neutral | positive |
| 0.114 | 0.431 | 0.455 |
| Raw frequency | 68 |
| Normalized frequency | 0.486 |
| Modifier score | 0.783 |
| Perplexity | 91.776 |