| Typicality: | 0.532 |
| Saliency: | 0.358 |
| to achieve targeted internet users | 3 | purpose |
| in the actual ad copy | 3 | other |
| ad → use → keyword | 21 |
| ad → utilize → keyword | 6 |
| ad → use → the keyword | 3 |
| negative | neutral | positive |
| 0.136 | 0.655 | 0.209 |
| Raw frequency | 30 |
| Normalized frequency | 0.358 |
| Modifier score | 0.900 |
| Perplexity | 289.793 |