| Typicality: | 0.501 |
| Saliency: | 0.414 |
| always | 15 | degree |
| much less | 4 | degree |
| for generating increases in conversions | 3 | purpose |
| ad → be → less effective | 30 |
| ad → become → less effective | 13 |
| negative | neutral | positive |
| 0.647 | 0.315 | 0.038 |
| Raw frequency | 43 |
| Normalized frequency | 0.414 |
| Modifier score | 1.000 |
| Perplexity | 123.024 |