| for the wrong reasons | 11 | cause |
| very | 9 | degree |
| with consumers | 4 | transitive-object |
| ad → be → memorable | 100 |
| ad → become → memorable | 3 |
| negative | neutral | positive |
| 0.155 | 0.231 | 0.614 |
| Raw frequency | 103 |
| Normalized frequency | 0.550 |
| Modifier score | 0.763 |
| Perplexity | 369.427 |