| Typicality: | 0.417 |
| Saliency: | 0.391 |
| in the comscore study | 3 | location |
| more attentively | 2 | manner |
| without any actions | 2 | other |
| ad → be seen by → the consumer | 16 |
| ad → be seen by → consumer | 15 |
| ad → be viewed by → consumer | 6 |
| negative | neutral | positive |
| 0.268 | 0.512 | 0.220 |
| Raw frequency | 37 |
| Normalized frequency | 0.391 |
| Modifier score | 0.500 |
| Perplexity | 131.227 |