| on a number of levels | 5 | other |
| highly | 4 | degree |
| in conveying the message | 4 | other |
| banner ad → be → effective | 12 |
| banner ad → be → successful | 3 |
| negative | neutral | positive |
| 0.161 | 0.289 | 0.550 |
| Raw frequency | 15 |
| Normalized frequency | 0.928 |
| Modifier score | 0.500 |
| Perplexity | 47.239 |