| to them | 7 | transitive-object |
| highly | 6 | degree |
| in social media platforms | 5 | location |
| video ad → be → effective | 20 |
| video ad → be → relevant | 4 |
| negative | neutral | positive |
| 0.138 | 0.317 | 0.545 |
| Raw frequency | 24 |
| Normalized frequency | 1.000 |
| Modifier score | 0.500 |
| Perplexity | 201.751 |