| Typicality: | 0.321 |
| Saliency: | 0.167 |
| in the buying process | 4 | temporal |
| increasingly | 3 | degree |
| advertiser → become → involved | 4 |
| advertiser → become → more involved | 3 |
| negative | neutral | positive |
| 0.104 | 0.596 | 0.299 |
| Raw frequency | 7 |
| Normalized frequency | 0.167 |
| Modifier score | 0.500 |
| Perplexity | 71.727 |