| Typicality: | 0.361 |
| Saliency: | 0.411 |
| in terms of their media options | 12 | other |
| much more | 6 | degree |
| increasingly | 4 | degree |
| advertiser → become → more sophisticated | 8 |
| advertiser → be → sophisticated | 6 |
| advertiser → get → more sophisticated | 4 |
| advertiser → be → more sophisticated | 3 |
| advertiser → become → sophisticated | 3 |
| negative | neutral | positive |
| 0.172 | 0.485 | 0.343 |
| Raw frequency | 24 |
| Normalized frequency | 0.411 |
| Modifier score | 0.300 |
| Perplexity | 15.589 |