| Typicality: | 0.587 |
| Saliency: | 0.411 |
| for each keyword | 9 | purpose |
| on their ads | 4 | location |
| advertiser → bid against → each other | 19 |
| advertiser → bid against → one another | 5 |
| negative | neutral | positive |
| 0.229 | 0.689 | 0.082 |
| Raw frequency | 24 |
| Normalized frequency | 0.411 |
| Modifier score | 1.000 |
| Perplexity | 23.300 |