| Typicality: | 0.441 |
| Saliency: | 0.448 |
| in order | 7 | manner |
| to promote their ads | 6 | purpose |
| advertiser → bid on → certain keywords | 13 |
| advertiser → bid on → specific keywords | 9 |
| advertiser → bid for → specific keywords | 4 |
| advertiser → bid on → particular keywords | 3 |
| negative | neutral | positive |
| 0.074 | 0.724 | 0.203 |
| Raw frequency | 29 |
| Normalized frequency | 0.448 |
| Modifier score | 0.500 |
| Perplexity | 53.132 |