| Typicality: | 0.292 |
| Saliency: | 0.304 |
| with their target audiences | 5 | transitive-object |
| with publishers | 4 | other |
| with fans | 2 | other |
| advertiser → build → relationship | 8 |
| advertiser → create → relationship | 3 |
| advertiser → build → closer relationships | 3 |
| negative | neutral | positive |
| 0.063 | 0.377 | 0.560 |
| Raw frequency | 14 |
| Normalized frequency | 0.304 |
| Modifier score | 0.500 |
| Perplexity | 59.776 |