| Typicality: | 0.602 |
| Saliency: | 0.522 |
| across a range of publisher sites | 10 | location |
| in the hope | 9 | purpose |
| through ad exchanges | 4 | manner |
| advertiser → buy → impression | 34 |
| advertiser → purchase → impression | 5 |
| advertiser → buy → ad impressions | 3 |
| negative | neutral | positive |
| 0.127 | 0.695 | 0.178 |
| Raw frequency | 42 |
| Normalized frequency | 0.522 |
| Modifier score | 0.900 |
| Perplexity | 73.857 |