| Typicality: | 0.447 |
| Saliency: | 0.461 |
| due to the increased likelihood | 4 | cause |
| for mobile | 3 | transitive-object |
| to target audiences | 3 | purpose |
| advertiser → customize → their ads | 9 |
| advertiser → customize → ad | 8 |
| advertiser → personalize → advertising content | 7 |
| advertiser → personalize → their ads | 4 |
| advertiser → customize → their messages | 3 |
| negative | neutral | positive |
| 0.032 | 0.549 | 0.420 |
| Raw frequency | 31 |
| Normalized frequency | 0.461 |
| Modifier score | 0.500 |
| Perplexity | 46.775 |