| Typicality: | 0.469 |
| Saliency: | 0.512 |
| in these times of transition | 8 | temporal |
| from ad tech vendors | 5 | other |
| to measure their success | 5 | purpose |
| advertiser → demand → transparency | 12 |
| advertiser → demand → more transparency | 8 |
| advertiser → want → transparency | 6 |
| advertiser → need → transparency | 5 |
| advertiser → demand → greater transparency | 3 |
| advertiser → obtain → greater transparency | 3 |
| advertiser → increase → transparency | 3 |
| negative | neutral | positive |
| 0.158 | 0.557 | 0.285 |
| Raw frequency | 40 |
| Normalized frequency | 0.512 |
| Modifier score | 0.500 |
| Perplexity | 67.668 |