| Typicality: | 0.322 |
| Saliency: | 0.375 |
| for mortgage credit products | 5 | purpose |
| through their advertisements | 5 | manner |
| via a google spreadsheet | 4 | manner |
| advertiser → generate → lead | 9 |
| advertiser → receive → lead | 5 |
| advertiser → deliver → lead | 3 |
| advertiser → capture → lead | 3 |
| negative | neutral | positive |
| 0.023 | 0.454 | 0.523 |
| Raw frequency | 20 |
| Normalized frequency | 0.375 |
| Modifier score | 0.500 |
| Perplexity | 120.976 |