| Typicality: | 0.272 |
| Saliency: | 0.257 |
| by paying for ads | 4 | manner |
| advertiser → increase → brand awareness | 6 |
| advertiser → build → brand awareness | 5 |
| negative | neutral | positive |
| 0.032 | 0.324 | 0.644 |
| Raw frequency | 11 |
| Normalized frequency | 0.257 |
| Modifier score | 0.500 |
| Perplexity | 50.635 |