| Typicality: | 0.264 |
| Saliency: | 0.238 |
| on investment | 8 | other |
| by reaching the right audience | 3 | manner |
| advertiser → increase → their return | 6 |
| advertiser → increase → return | 4 |
| negative | neutral | positive |
| 0.005 | 0.264 | 0.730 |
| Raw frequency | 10 |
| Normalized frequency | 0.238 |
| Modifier score | 0.500 |
| Perplexity | 130.698 |