| Typicality: | 0.342 |
| Saliency: | 0.217 |
| exactly | 2 | degree |
| on a personal basis | 2 | manner |
| advertiser → know → their audience | 5 |
| advertiser → know → their target audience | 4 |
| negative | neutral | positive |
| 0.120 | 0.601 | 0.280 |
| Raw frequency | 9 |
| Normalized frequency | 0.217 |
| Modifier score | 0.500 |
| Perplexity | 25.945 |