| Typicality: | 0.516 |
| Saliency: | 0.598 |
| in the criteria of the leads | 11 | other |
| to their listing | 8 | transitive-object |
| in the advertising copy | 6 | location |
| advertiser → make → change | 47 |
| advertiser → change → the way | 9 |
| advertiser → alter → change | 3 |
| advertiser → be → change | 3 |
| negative | neutral | positive |
| 0.161 | 0.651 | 0.188 |
| Raw frequency | 62 |
| Normalized frequency | 0.598 |
| Modifier score | 0.533 |
| Perplexity | 94.248 |