| Typicality: | 0.332 |
| Saliency: | 0.194 |
| to make endorsement | 4 | purpose |
| to advertise their products | 2 | purpose |
| advertiser → pay → celebrity | 4 |
| advertiser → use → celebrity | 4 |
| negative | neutral | positive |
| 0.136 | 0.536 | 0.328 |
| Raw frequency | 8 |
| Normalized frequency | 0.194 |
| Modifier score | 0.500 |
| Perplexity | 115.626 |