| Typicality: | 0.406 |
| Saliency: | 0.365 |
| for each click | 10 | purpose |
| for publishing an ad | 5 | purpose |
| over a specified time period | 5 | temporal |
| advertiser → pay → fixed price | 10 |
| advertiser → pay → fixed cost | 6 |
| advertiser → pay → fixed rate | 3 |
| negative | neutral | positive |
| 0.280 | 0.649 | 0.072 |
| Raw frequency | 19 |
| Normalized frequency | 0.365 |
| Modifier score | 0.500 |
| Perplexity | 69.108 |