| Typicality: | 0.396 |
| Saliency: | 0.343 |
| to run advertising | 5 | purpose |
| for targeted conversion | 3 | purpose |
| advertiser → pay → higher cpms | 8 |
| advertiser → be willing to → pay higher cpms | 5 |
| advertiser → pay → higher cpcs | 4 |
| negative | neutral | positive |
| 0.096 | 0.487 | 0.416 |
| Raw frequency | 17 |
| Normalized frequency | 0.343 |
| Modifier score | 0.500 |
| Perplexity | 31.185 |