| Typicality: | 0.418 |
| Saliency: | 0.394 |
| to guarantee | 6 | purpose |
| on search engines | 5 | location |
| at the site | 3 | location |
| advertiser → purchase → keyword | 14 |
| advertiser → buy → keyword | 8 |
| negative | neutral | positive |
| 0.161 | 0.698 | 0.141 |
| Raw frequency | 22 |
| Normalized frequency | 0.394 |
| Modifier score | 0.500 |
| Perplexity | 130.043 |