| Typicality: | 0.386 |
| Saliency: | 0.318 |
| in establishing the processes | 4 | temporal |
| on purpose | 2 | purpose |
| advertiser → take → the initiative | 9 |
| advertiser → take → the lead | 6 |
| negative | neutral | positive |
| 0.106 | 0.587 | 0.307 |
| Raw frequency | 15 |
| Normalized frequency | 0.318 |
| Modifier score | 0.500 |
| Perplexity | 40.865 |