| Typicality: | 0.401 |
| Saliency: | 0.354 |
| through the consumer’s eyes | 5 | manner |
| advertiser → target → content | 7 |
| advertiser → focus on → content | 6 |
| advertiser → opt for → content | 5 |
| negative | neutral | positive |
| 0.065 | 0.473 | 0.462 |
| Raw frequency | 18 |
| Normalized frequency | 0.354 |
| Modifier score | 0.500 |
| Perplexity | 92.693 |