| Typicality: | 0.423 |
| Saliency: | 0.331 |
| in an auction setting | 5 | temporal |
| more besides | 2 | degree |
| advertiser → target → keyword | 12 |
| advertiser → target by → keyword | 4 |
| negative | neutral | positive |
| 0.081 | 0.742 | 0.177 |
| Raw frequency | 16 |
| Normalized frequency | 0.331 |
| Modifier score | 0.600 |
| Perplexity | 76.974 |