| Typicality: | 0.245 |
| Saliency: | 0.194 |
| in buying only social | 2 | manner |
| advertiser → understand → risk | 4 |
| advertiser → mitigate → risk | 4 |
| negative | neutral | positive |
| 0.055 | 0.448 | 0.497 |
| Raw frequency | 8 |
| Normalized frequency | 0.194 |
| Modifier score | 0.500 |
| Perplexity | 42.285 |