| Typicality: | 0.585 |
| Saliency: | 0.507 |
| to promote websites | 7 | purpose |
| by running ppi ads | 5 | manner |
| for the promotion of their products | 4 | purpose |
| advertiser → use → adwords | 20 |
| advertiser → use → google adwords | 19 |
| negative | neutral | positive |
| 0.125 | 0.646 | 0.228 |
| Raw frequency | 39 |
| Normalized frequency | 0.507 |
| Modifier score | 0.867 |
| Perplexity | 28.993 |