| Typicality: | 0.462 |
| Saliency: | 0.194 |
| mostly | 3 | degree |
| for high volume terms | 2 | purpose |
| advertiser → use → exact match keywords | 5 |
| advertiser → use → exact match | 3 |
| negative | neutral | positive |
| 0.126 | 0.529 | 0.345 |
| Raw frequency | 8 |
| Normalized frequency | 0.194 |
| Modifier score | 0.900 |
| Perplexity | 295.668 |