| Typicality: | 0.458 |
| Saliency: | 0.411 |
| to get added exposure | 11 | purpose |
| in social media | 10 | location |
| often | 2 | temporal |
| advertiser → use → social media | 16 |
| advertiser → use → social | 4 |
| advertiser → use → advertising in social media | 4 |
| negative | neutral | positive |
| 0.120 | 0.635 | 0.245 |
| Raw frequency | 24 |
| Normalized frequency | 0.411 |
| Modifier score | 0.600 |
| Perplexity | 27.748 |