| advertiser → Desires → run ad | 0.59 | |
| advertiser → Desires → access | 0.57 | |
| advertiser → Desires → run political or issue ads | 0.54 | |
| advertiser → Desires → see the opportunity | 0.44 | |
| advertiser → Desires → more control | 0.40 | |
| advertiser → Desires → scale | 0.35 | |
| advertiser → Desires → ad | 0.32 |