| Typicality: | 0.341 |
| Saliency: | 0.419 |
| than in the past | 5 | temporal |
| with their media dollars | 4 | other |
| at their jobs | 2 | location |
| advertiser → be → more efficient | 10 |
| advertiser → do → better job | 9 |
| advertiser → become → more effective | 3 |
| advertiser → be → more effective | 3 |
| negative | neutral | positive |
| 0.047 | 0.357 | 0.596 |
| Raw frequency | 25 |
| Normalized frequency | 0.419 |
| Modifier score | 0.500 |
| Perplexity | 33.435 |