| Typicality: | 0.275 |
| Saliency: | 0.264 |
| in an extremely competitive market environment | 2 | location |
| airline → increase → customer loyalty | 5 |
| airline → increase → brand loyalty | 4 |
| airline → build → customer loyalty | 3 |
| negative | neutral | positive |
| 0.004 | 0.240 | 0.756 |
| Raw frequency | 12 |
| Normalized frequency | 0.264 |
| Modifier score | 0.500 |
| Perplexity | 94.437 |