| Typicality: | 0.516 |
| Saliency: | 0.472 |
| to win people | 7 | purpose |
| to advertise different products | 7 | purpose |
| to be more real | 4 | purpose |
| athlete → use → social media | 29 |
| athlete → utilize → social media | 4 |
| athlete → be → social media | 3 |
| negative | neutral | positive |
| 0.169 | 0.489 | 0.342 |
| Raw frequency | 36 |
| Normalized frequency | 0.472 |
| Modifier score | 0.700 |
| Perplexity | 74.641 |