| Typicality: | 0.464 |
| Saliency: | 0.501 |
| in the pocketbook | 3 | location |
| about a company’s leadership | 3 | other |
| boycott → send → message | 9 |
| boycott → send → strong message | 4 |
| negative | neutral | positive |
| 0.356 | 0.548 | 0.096 |
| Raw frequency | 13 |
| Normalized frequency | 0.501 |
| Modifier score | 0.500 |
| Perplexity | 85.343 |