| use less energy | 0.59 |
| cost a premium of 2% | 0.38 |
| generate less waste | 0.34 |
| conserve natural resour… | 0.34 |
| become mainstream | 0.32 |
| make economic sense | 0.32 |
| save money | 0.29 |
| protect the health | 0.21 |
| provide triple win | 0.16 |
| built | 0.56 |
| certified | 0.41 |
| delivered at price | 0.16 |
| compared to conventiona… | 0.16 |