| Typicality: | 0.582 |
| Saliency: | 0.482 |
| to manage the competition | 13 | purpose |
| for their marketing | 10 | purpose |
| as an explored landscape | 6 | manner |
| business → use → digital marketing | 41 |
| business → need → digital marketing | 20 |
| business → utilize → digital marketing | 14 |
| business → do → digital marketing | 8 |
| business → focus on → digital marketing | 6 |
| business → be → digital marketing | 5 |
| business → use → digital marketing practices | 4 |
| business → use → digital marketing strategies | 3 |
| business → consider → digital marketing | 3 |
| negative | neutral | positive |
| 0.084 | 0.493 | 0.423 |
| Raw frequency | 104 |
| Normalized frequency | 0.482 |
| Modifier score | 0.889 |
| Perplexity | 122.481 |