| Typicality: | 0.670 |
| Saliency: | 0.753 |
| effectively | 29 | manner |
| to connect with their customers | 29 | purpose |
| to their advantage | 22 | purpose |
| business → use → social media | 601 |
| business → utilize → social media | 64 |
| business → need → social media | 34 |
| business → rely on → social media | 33 |
| business → make → use of social media | 15 |
| business → used → social media | 7 |
| business → take advantage of → social media | 6 |
| business → make → good use of social media | 4 |
| negative | neutral | positive |
| 0.090 | 0.473 | 0.437 |
| Raw frequency | 764 |
| Normalized frequency | 0.753 |
| Modifier score | 0.803 |
| Perplexity | 78.073 |