| Typicality: | 0.507 |
| Saliency: | 0.623 |
| to manage their online presence | 16 | purpose |
| to promote their products | 15 | purpose |
| to humanise themselves | 13 | purpose |
| business → use → the platform | 108 |
| business → use → platform | 74 |
| business → use → this platform | 42 |
| business → use → our platform | 22 |
| business → use → their platform | 13 |
| business → use → its platform | 11 |
| business → take advantage of → platform | 10 |
| business → utilize → platform | 5 |
| business → take advantage of → this platform | 5 |
| business → utilise → this platform | 3 |
| negative | neutral | positive |
| 0.042 | 0.372 | 0.586 |
| Raw frequency | 293 |
| Normalized frequency | 0.623 |
| Modifier score | 0.742 |
| Perplexity | 145.750 |