| Typicality: | 0.484 |
| Saliency: | 0.450 |
| among parents | 7 | transitive-object |
| about the hartwall original® | 5 | other |
| about the issue | 5 | other |
| campaign → aim to create → awareness | 16 |
| campaign → aim to increase → awareness | 15 |
| campaign → aim to build → awareness | 7 |
| campaign → seek to increase → awareness | 6 |
| campaign → aim to drive → awareness | 5 |
| campaign → aim to improve → awareness | 4 |
| negative | neutral | positive |
| 0.055 | 0.419 | 0.526 |
| Raw frequency | 53 |
| Normalized frequency | 0.450 |
| Modifier score | 0.900 |
| Perplexity | 71.412 |