| Typicality: | 0.399 |
| Saliency: | 0.350 |
| to encourage people | 3 | purpose |
| campaign → begin in → 2014 | 18 |
| campaign → start in → 2014 | 10 |
| negative | neutral | positive |
| 0.087 | 0.577 | 0.336 |
| Raw frequency | 28 |
| Normalized frequency | 0.350 |
| Modifier score | 0.500 |
| Perplexity | 68.644 |