| Typicality: | 0.446 |
| Saliency: | 0.459 |
| with a launch event | 5 | other |
| officially | 2 | manner |
| with mumbai | 2 | location |
| campaign → begin in → october | 27 |
| campaign → start in → october | 14 |
| campaign → start on → october 1st | 7 |
| campaign → begin on → october | 5 |
| campaign → start on → october | 3 |
| negative | neutral | positive |
| 0.086 | 0.790 | 0.124 |
| Raw frequency | 56 |
| Normalized frequency | 0.459 |
| Modifier score | 0.500 |
| Perplexity | 63.258 |