| Typicality: | 0.392 |
| Saliency: | 0.539 |
| across social media | 7 | location |
| with the message | 7 | other |
| through 13 visuals of football legends | 6 | manner |
| campaign → come to → life | 45 |
| campaign → be brought to → life | 42 |
| campaign → brought to → life | 3 |
| campaign → bring to → life | 3 |
| negative | neutral | positive |
| 0.007 | 0.358 | 0.635 |
| Raw frequency | 93 |
| Normalized frequency | 0.539 |
| Modifier score | 0.500 |
| Perplexity | 138.086 |