| Typicality: | 0.362 |
| Saliency: | 0.263 |
| for cinema | 2 | purpose |
| campaign → consist of → social media | 13 |
| campaign → consist of → social media activities | 3 |
| negative | neutral | positive |
| 0.011 | 0.784 | 0.205 |
| Raw frequency | 16 |
| Normalized frequency | 0.263 |
| Modifier score | 0.500 |
| Perplexity | 105.566 |